Coca-Cola — La Máquina Comentarista

Stunt & Digital Campaign

2026

To make scoring a Coke X Panini sticker feel like a winning gol, we bottled World Cup energy inside a Coke vending machine.

Luis Omar Tapia took over the machine with live play-by-play of thirsty fans, while Cristo Fernández stepped onto the field to keep the momentum going.

Credits

ECD: Serge Flores
Creative: Yese Rodval
Creative: Evana Flores
Copywriter: Rene Gardner

Director: Nick Skolnick
Producer: Jess Shaw & Adam Lebenstein
Editor: Mike Ahlskog
Editorial House: Momentum & ASL