A man with a beard, dark hair, and tattoos wearing a light pink suit, standing in front of a colorful background promoting Hennessy V.S.O.P limited edition. He has one hand over his chest, and the background features pink and purple tones with graphic elements and a bottle of Hennessy V.S.O.P.

Hennessy V.S.O.P by Maluma

2022

Key Visual

We developed a visual that brings Hennessy into Maluma’s world—rich in culture, movement, and edge. From concept to production, the design reflects his perspective and the spirit of constant reinvention behind the V.S.O.P limited edition.

Credits

ECD: Serge Flores
AD: Yese Rodval
Senior Copywriter: René Gardner
Producer: Elizabeth Spiva

Portrait Photographer: Joe Pugliese
Set Photographer: Jamie Chung
Set Stylist: Marie-Yan Morvan
Retoucher: Toby Moore

  • A promotional website displaying a limited edition Hennessy V.S.O.P bottle designed by Maluma, featuring a man with styled hair and a beard dressed in a light purple suit with tattoos, set against a pink and purple abstract background.
  • Promotional image of Hennessy V.S.O.P limited edition by Maluma featuring a man with a beard and tattoos in a pink suit standing beside a bottle of Hennessy V.S.O.P cognac and colorful packaging with a futuristic background.