Lay’s — Beat of Joy

2023

Commercial

Partnered with Lay's and Anitta to make some noise (in more ways than one) with the 'Beat of Joy' spot — putting the Latino community front and center with reggaetón and an epic voceteo system. 

I think we can all agree that music, just like Lay's, is better shared. 🔊 AdAge sure does. 

Credits

Director: Nick Roney
ECD: Serge Flores
Sr. ADs: Yese Rodval & Evana Flores
Producer: Michael McLaughlin
Production Company: Stink Films
Cinematographer: Marc Gomez Del Moral 

Choreographer: Fatima Robinson
Editorial House: Union Editorial
Editor: Tim Thorton Allan
Colorist: Sofie Friis Borup
Music: ‘Envolver’ by Anitta
Music Producer: Freddy Montalvo Alicea